Tom's of Maine Toothpaste - Simply White

Natural • Fluoride-free • Whitening • Reduces Plaque • Fresh Breath • Prevents Tartar

Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests.

Directions: Brush thouroughly, preferably after each meal but at least twice a day, or as directed by a dentist or physician.

Ingredients: calcium carbonate, glycerin, aqua, xylitol, hydrated silica, aroma, sodium lauryl saulfate, zinc citrate, Chrondrus crispus (carrageenan extract), sodium bicarbonate. 

What’s Not in Our Products:

ARTIFICIAL COLORS 
Because we do not add artificial colors, the appearance of our products may vary from batch to batch.

ARTIFICIAL FLAVORS OR FRAGRANCES
 We do not use any synthetic flavors or fragrances. Our customers prefer the fresh, natural taste and smell of herbs, fruits, and flowers (or no fragrance at all!).

ARTIFICIAL PRESERVATIVES (EDTA, FORMALDEHYDE, PARABENS, ETC.)
 Natural preservatives work as well or better than artificial alternatives.

ANIMAL INGREDIENTS
 Our support of non-animal-testing models also includes the belief that we don't need to use animal ingredients to create effective products. Just one example: glycerin, used in toothpastes and soaps, is often made from animal ingredients, but ours is vegetable-based.

Tom's of Maine.